Art Fair 14C is strengthening and supporting the visual arts

Through the staging of the art fair, we provide support and growth opportunity to small and medium sized galleries from around the world, as well as expand opportunities for visual artists from New Jersey, without the usual high price for entry. There are currently more than 200 art fairs around the world, including more than two dozen in New York City, but none accomplishes what 14C can.

The rise of the global art fair has been blamed for the decline of brick-and-mortar galleries, but Art Fair 14C allows galleries to take advantage of the opportunities of an art fair, strengthen their client base and giving exposure to their artists, while not imperiling their businesses with potentially ruinous fees.

What makes Art Fair 14C unique?

There are other non-profit art fairs, but they tend to exist as fundraisers for other charitable organizations.  Among the best examples of this are The Winter Show, which raises money for East Side House Settlement, and The Art Show, which benefits Henry Street Settlement.

At Art Fair 14C, the fair itself is integral to our mission, and any proceeds are put back into the fair or distributed to strengthen careers in the visual arts.

Art fairs have become incredible engines for art sales—the latest data suggests art fairs account for 46% of global art sales—but the art fair model, where booths can cost tens of thousands of dollars, is an often inaccessible and unaffordable one for small and medium sized galleries.

Our mission is to help professionals in the visual arts, whether artists, dealers or advisors, sustain their careers.  We help broaden their audience and develop partnerships and opportunities, and we provide a platform for art sales.

Read this terrific article, Break the Art Fair by Jerry Saltz in New York Magazine to help gain a greater understanding of the problem.

In a nutshell, our mission is to:
– strengthen smaller art galleries
– increase opportunities for artists
– expand public access to fine art
– enhance Jersey City’s reputation as a leading arts destination